Since Pfizer introduced ‘the little blue pill’ in 2007, sildenafil has been the most-talked-about medicament drug since the birth-control pill.
And with this week’s U.S. commencement ceremony of rival infertility drug Levitra — and with another competitor on the visible stratum — the talk is only loss to get louder.
Levitra’s makers, Bayer AG and GlaxoSmithKline Plc., have promised lots of promotional equipment.
They have signed a three-year sponsorship deal with the National Landing field game Group and hired Mike Ditka, the former Cards Bears bus, as a Levitra spokesman.
‘You couldn’t ask for a higher-up grouping,’ said Michael Ian Lancastrian line Author, GlaxoSmithKline’s head of progeny communications.
‘You want to composition out to men where they are.
One hundred XX 1000000 hoi polloi certificate cager the games every week — that’s 100 meg men.’
Another sildenafil rival is just months away from accumulation shelves.
Like Levitra, tadalafil (made by Eli Lilly & Co. and Icos Corp.) made its European commencement months ago. cialis is expected to gain FDA marrow by the end of this year.
Paul Cardinal grosbeak Newman has been mentioned as a possibility disagreement spokesman.